• News (212)
    Prolific North (26 Mar 2019)

    4Sales and Media Agency Group broker new Made in Chelsea deal

    CHANNEL FOUR has revealed a new commercial deal for reality TV show Made in Chelsea. The 2019 activity will include sponsorship by SENSODYNE across all series, repeats and ALL4, while a brand partnership with Never Fully Dressed will see cast members dressed in the brand's clothing range and posting about it on their social channels. The MIC cast will also appear in a Never Fully Dressed ad which will run during the programme's airing, as well as on E4 and on All4, on which viewers will be able to shop the fashions as they appear on screen. The partnership was brokered by MEDIA AGENCY GROUP

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    Exclusive (22 Feb 2019)

    GLAXOSMITHKLINE has promoted Kai Gait to the role of senior global digital strategy director. It has also promoted Laura Rumley to the role of brand manager for Panadol in Great Britain and Ireland, and promoted James Sharman to digital acceleration manager for the same region.