• News (194)
    Campaign (13 Oct 2017)

    How GSK is using eye-tracking and skin biometrics to hone its products for consumers

    GSK has opened a new lab that aims to help the pharmaceuticals giant to understand consumers’ sensory preferences. The Consumer Sensory Lab, reported to be the first of its kind in Europe, will test a broad range of products using technology including eye-tracking devices, facial and skin biometric monitoring systems and recording devices.

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    Exclusive (15 Sep 2017)

    GLAXOSMITHKLINE has promoted Caroline Broglie to the role of director for global brand strategy and reputation.