• News (219)
    Convenience Store (08 Oct 2019)

    GSK revamps Beechams range with winter adverts

    GSK has given its Beechams range a make-over this winter with its new 'Boss it with Beechams' marketing campaign. Its Max Strength All In One product will be central to the campaign which has a media spend of £3.9m. The work debuts on 21 October and will be live until February 2020. There will also be support from TV, out-of-home, social, radio and digital searches as well as reactive and time-targeted media. 

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    Campaign (23 Sep 2019)

    GSK launches global creative review for pharma business

    GLAXOSMITHKLINE has kicked off a review of the global creative account for its pharma business, reportedly worth £24m. The procurement-led review, handled internally from London, will include its respiratory and vaccine sectors. Most of the major holding companies hold parts of GSK’s pharma business.

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