• News (189)
    Convenience Store (05 Jun 2017)

    Sensodyne Rapid Relief relaunched with £4.2m spend

    SENSODYNE RAPID RELIEF will relaunch this June with a new formula promising even faster relief from sensitivity. The new formula will be communicated via a new pack design and a £4.2m media investment and shopper marketing drive. 'Face up to Sensitivity Pain Fast' launches in July and will include TV, OOH, digital and cinema ads in addition to planned in-store experiential. 


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    The Drum (02 Jun 2017)

    Maximuscle introduces Ibiza Challenge campaign with help from PrettyGreen

    MAXIMUSCLE has unveiled its latest campaign to get people into prime shape ahead of the summer. The ‘Ibiza Challenge’ will give one individual the chance to take two of their friends to Ibiza through an on-pack promotion. Fitness expert and Maximuscle ambassador Bradley Simmonds will front the campaign alongside Maximuscle athletes including England rugby’s Maro Itoje, Wales’ George North and undefeated light-heavyweight boxer, Anthony Yarde. PrettyGreen created the campaign which will run across digital, PR, social and print ads.

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