• News (192)
    Convenience Store (27 Jul 2017)

    Aquafresh educates with new packs and campaign

    AQUAFRESH has launched a new educational TV campaign for its kids' range to coincide with a packaging refresh. The new packs aim to help parents shop the oral care aisle and pick up the appropriate Aquafresh option for their child's stage of tooth development through colour-coding, age range stamps and information of fluoride levels. A TV and digital campaign will launch September aiming to educate parents and children on good oral care through the iconic Captain Aquafresh character. Creative will see Captain Aquafresh compete with Nurdles in a relay race to overcome the threat of sugar. 

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    City AM (20 Jul 2017)

    GlaxoSmithKline will cut 320 jobs as it sells its Horlicks brand in the UK

    GLAXOSMITHKLINE has confirmed the sale of Horlicks in the UK will result in 320 jobs being cut over the next four years as it closes the brands manufacturing base in Slough. GSK has also announced it plans to sell MaxiNutrition in the UK and is considering choices to strip its other smaller non-core nutrition brands. GSK is planning to invest more in drugs between now and 2020, with more than £140m planned for investment to expand the manufacture of respiratory and HIV medicines in the UK.

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