• News (192)
    Campaign (01 May 2018)

    Häagen-Dazs creates VR experience and gives out free scoops to support honey bees

    HAAGEN-DAZS is rolling out a virtual reality event which features free ice cream to mark ten years of its support for honey bees. The VR experience will allow consumers to see the world through the eyes of a bee, while 'free cone day' on 8 May will see select Haagen-Dazs shops give out a free scoop of ice cream.

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    Campaign (16 Jan 2018)

    Häagen-Dazs signs up rising tennis star to attract millennials

    HÄAGEN-DAZ has signed up the world's number three tennis player Grigor Dimitrov as its global ambassador. Dimitrov's role will be to highlight 'extraordinary experiences' for Häagen-Dazs shoppers and consumers in line with the brand's new positioning, as well as having an active social media influence to engage with the 'millennials' demographic. To celebrate the partnership, the 26-year-old will serve his first bespoke flavour creation to spectators during the Australian Open, in which he is currently competing.

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