• News (204)
    Campaign (11 Apr 2019)

    Häagen-Dazs commits to gender inclusivity in global review

    GENERAL MILLS is looking for a global agency for Häagen-Dazs, ending its relationship with SAATCHI & SAATCHI. The agency held the account since 2015 but will not be repitching. Häagen-Dazs is running the review directly. It is aiming for a more provocative approach to marketing and it would require agencies taking part in the review to demonstrate a commitment to gender inclusion through the balance of its workforce and agency culture.

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    PR Week (26 Feb 2019)

    Palm PR helps launch General Mills' 'cult vegan snack' in the UK

    GENERAL MILLS has appointed Palm PR to launch its Lärabar vegan snack in the UK. The INSTAGRAM-led campaign will be backed by a £700,000 launch activation plan and include dedicated influencer partnerships. HAYGARTH created the 'Less is Moreish' platform for the brand. The launch plan will include hyper-targeted experiential sampling at fitness and wellness events, food markets and a pop-up Lärabar bike.

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