• News (198)
    The Grocer (11 Sep 2018)

    Häagen-Dazs unveils Facebook chatbot ordering service

    HAAGEN-DAZS has created an e-commerce offering which allows FACEBOOK users to order ice cream via a platform in Messenger. Haagen-Dazs Now will track users who have made an order with real-time syncing so their ice cream can be brought straight to them, even if they are on the go. 100ml mini tubs can be bought for £2.50 - 186% more expensive than their retail base price. SPACE created the platform.

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    The Grocer (21 Aug 2018)

    GM expands Fibre One and Nature Valley snack bar ranges

    GENERAL MILLS has added several new products to its Fibre One and Nature Valley ranges. Fibre One saw 'guilt-free' Cake Bars added to its line-up in Triple Choc and Carrot Cake flavours, while Nature Valley has expanded to include Cocoa Hazelnut flavour Nut Butter bars and Peanut Chocolate and Almond flavour Nut Butter Cups. The new Fibre One bars are designed to give consumers an indulgent snack which doesn't compromise their diet, as it contains only 90 calories. It will return to TV in September with a £700k campaign. Nut Butter will see £800k investment for a TV campaign in October.

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