• News (8)
    Other (08 Sep 2017)

    TrustFord appoints ex-Pendragon director as chairman and CEO

    TRUST FORD has appointed Stuart Foulds to the role of chairman replacing Steve Hood who has taken up a role in China. 

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    Nielsen (19 Jul 2017)

    Spend Analysis

    VOLKSWAGEN claimed the title of highest spending automotive business for Q1 by a large margin. The car giant spent £43.7m, over doubling its Q4 and Q1 2016 spend. Volkswagen’s spend was almost treble that of TOYOTA who took second place. Toyota also upped its advertising spend on the previous quarter and year on year to £15m, rolling out a multiple media campaign for its C-HR car model in January. FORD was the next highest spender despite decreasing its advertising spend both quarter on quarter and year on year. The American motor company spent £11.9m in Q1, investing less in TV, TV sponsorship, press and cinema compared to the same quarter last year, while increasing spend in direct mail, digital, outdoor and radio.

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