• News (316)
    Campaign (11 Jun 2018)

    Ford's VR experience convinced 91% of drivers and cyclists to change their behaviour

    FORD has created a VR experience to encourage safer cycling and driving by putting road users on other people's wheels. Motorists could see first-hand how scary it is for cyclists when they swerve without indicating and open car doors without looking, while cyclists got a first-hand feel for the impact of cycling the wrong way down one-way streets and jumping red lights. 70% of those who watched the films said they felt more empathy with other road users and 91% said they would change their behaviour.

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    Campaign (23 Apr 2018)

    Ford's global creative review spells trouble for longtime partner WPP

    FORD has announced that it is reviewing its global creative account. WPP currently looks after Ford's business through a dedicated agency, GTB.

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