• News (324)
    AM Online (22 Mar 2019)

    Stuart Rowley appointed as Ford of Europe president amid senior changes

    FORD has appointed chief operating officer of Ford North America Stuart Rowley to the role of president of Ford of Europe. He takes up his new role on 1 April, taking over from Steven Armstrong who has become chairman for Ford of Europe, and will oversee the acceleration of the car marques European transformation strategy. Meanwhile, CFO Bob Shanks is to retire in June and be replaced by former SNAP CFO Tim Stone, and Birgit Behrendt, vice president, Joint Ventures, Alliances and Commercial Affairs is also to retire.

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    The Drum (13 Mar 2019)

    After GTB shake-up, Ford sets up in-house dealer marketing agency

    FORD has launched an in-house agency to boost the efficiency of the marketing output of its 450 UK dealerships. This work will be handled by recently launched consulting division on Unlimited Group, Unlimited+, as well as its data and insights PROPHECY division. The in-house 'agency' will be overseen by marketing manager Nicola James in a effort for more transparency and insight into its day-to-day running. The in-house agency will set up a portal, which will be the first point of call for marketing materials for dealerships, and train staff on digital marketing techniques.

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