• News (308)
    The Drum (27 Jul 2017)

    Ford gets creative with its Fiesta model by creating a responsive billboard

    FORD has launched a new campaign for its Fiesta model which will see digital billboards target those who have already engaged with online content relevant to Ford's campaign. The initiative was a joint effort between Ford, MINDSHARE, RadiumOne and Primesight and hopes to specifically target people who are more likely to be interested in the product. 

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    Campaign (24 Jul 2017)

    Ford releases 'Together We Go Further' campaign by GTB UK

    FORD has revealed a revamped, more local image in its latest brand campaign for the all-new Fiesta. A 60-second ad, created by GTB UK, features actress Keeley Hawes telling the narrative of Britain’s day-to-day progress over the past 40 years since the Ford Fiesta hit roads. The ad features classic Fiesta models, heritage Ford vehicles and also stars British Olympic gold medallist Max Whitlock and cyclist Geraint Thomas.

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