• News (24)
    Marketing (21 Aug 2014)

    FOOT LOCKER has launched new collection, Triple Black, with The Triple Black Challenge Game. In celebration of the new range, fans of the brand had the chance to ‘compete against the clock’, for the chance to win a pair of limited edition trainers. Those who participated were plunged into darkness in a chamber, in which they were guided through by a voice. The competitors had to ‘feel their way around several rooms for the trainers’, encountering traps along the way.

    Campaign (15 Aug 2014)

    ABBOTT MEAD VICKERS has appointed Clark Edwards as creative director. Edwards moves from sister BBDO in Melbourne and will work across accounts including FOOT LOCKER and GUINESS.