• News (5)
    Campaign (29 Mar 2019)

    Fitbit to run one-day colour-themed event

    FITBIT is promoting its new Versa Lite smartwatch with a one-day event featuring intensive workouts and chilled yoga sessions. The 'Colour works' activation will include four 15-minute 'power' workouts, a scarlet HIIT zone and the lilac yoga cocoon. The event will take place at Protein Studios in Shoreditch, London on 11 April.

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    The Drum (15 May 2017)

    Sky strikes first commercial deal for original short-form programming

    SKY has announced FITBIT will sponsor the second series of its VoD show, Fit in 5. The partnership is the first commercial deal for a short-form programme and includes 18 ad-funded episodes to air over a six-week period. Product placement, sponsored idents and a TV campaign are included in the deal. The show is available to Sky customers on On Demand, NOW TV and Sky Go. Sky Media and Media Brands brokered the deal.

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