• News (4)
    The Drum (15 May 2017)

    Sky strikes first commercial deal for original short-form programming

    SKY has announced FITBIT will sponsor the second series of its VoD show, Fit in 5. The partnership is the first commercial deal for a short-form programme and includes 18 ad-funded episodes to air over a six-week period. Product placement, sponsored idents and a TV campaign are included in the deal. The show is available to Sky customers on On Demand, NOW TV and Sky Go. Sky Media and Media Brands brokered the deal.

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    The Drum (11 Jan 2017)

    Fitbit continues to acquire talent and technology with latest grab of Vector

    FITBIT has acquired The Vector Watch software platform for an undisclosed sum.

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