• News (98)
    The Drum (23 Oct 2017)

    First Direct: Diane Morgan tries new things by We Are Social

    FIRST DIRECT has hired WE ARE SOCIAL to devise a social campaign comprising of three light hearted videos which are fronted by actress and comedian Diane Morgan, aimed at encouraging consumers to step out of their comfort zone and try something new. The video series will be followed up with content created from stills and teaser cuts, supported by targeted paid media.

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    Campaign (04 Sep 2017)

    First Direct appoints Karmarama to launch first major ad campaign in two years

    FIRST DIRECT has unveiled its first major campaign in two years as the bank aims to appeal to a younger, more entrepreneurial and open-minded audience. A 60-second ad, shot in black and white and created by KARMARAMA, features an astronaut defying gravity by bouncing around London to the amazement of onlookers. The campaign will run across tactical outdoor and tube station placements, in addition to digital and social activity. WE ARE SOCIAL is working on digital activity, while MINDSHARE is handling media planning and buying for the campaign.

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