• News (181)
    Campaign (03 Jul 2017)

    Fiat "Why do storks prefer the new Fiat 500L?" by Leo Burnett

    LEO BURNETT has created a new multi-channel campaign for FIAT promoting the 500L. 'Why do Storks Prefer the New Fiat 500L?' sees a stork leaving a baby on a doorstep. As he is about to fly off, he notices a Fiat 500L in the neighbour's drive which provokes him to drop the baby off there instead. The 40-second TV ad is part of the brand's 'Let's make room for the next generation' concept. Ads span TV, radio and web and will be tailored to individual markets. 

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    Campaign (22 Dec 2016)

    Starcom wins Fiat media

    FIAT CHRYSLER has appointed STARCOM to oversee its media planning and buying across EMEA and Asia-Pacific. Starcom will start work on the account in March 2017. MAXUS is the incumbent.

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