• News (182)
    Campaign (24 Oct 2017)

    Fiat Chrysler reviews EMEA advertising

    FIAT CHRYSLER AUTOMOBILES, the Italian car manufacturer, is reviewing its advertising across Europe, the Middle East and Africa. The brand is understood to be consolidating its business into one holding company. It currently works with a number of agencies including Leo Burnett in Italy, which handles the Fiat creative account.

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    Campaign (03 Jul 2017)

    Fiat "Why do storks prefer the new Fiat 500L?" by Leo Burnett

    LEO BURNETT has created a new multi-channel campaign for FIAT promoting the 500L. 'Why do Storks Prefer the New Fiat 500L?' sees a stork leaving a baby on a doorstep. As he is about to fly off, he notices a Fiat 500L in the neighbour's drive which provokes him to drop the baby off there instead. The 40-second TV ad is part of the brand's 'Let's make room for the next generation' concept. Ads span TV, radio and web and will be tailored to individual markets. 

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