• News (19)
    The Drum (06 Jan 2015)

    FAGE’s Total Greek Yoghurt has unveiled a new campaign to correspond with healthy eating motivation in the New Year. TV work aims to demonstrate the yoghurt's ‘versatility’ and the adverts are aimed at ‘fitness enthusiasts, families, foodies and those conscious of their weight’. Digital PR and social media activity will support the campaign.

    The Drum (25 Mar 2014)

    FAGE has created a new fruity yogurt, with its unveiling to take place on April Fool’s Day. An advert is set to run on social and digital channels and will feature a pot of zero per cent Greek Yoghurt and a slice of peach ‘being turned into a pot of Fruyo by street magician Ben Hanlin’. The ‘The Real Magic is in the Taste’ push is claimed by the company to have been shot in real time, with no camera trickery or post production. Additional tricks on YouTube and Fage’s social media sites will support the drive. The advert will feature on a range of channels including the ITV, CHANNEL 4, CHANNEL 5 and SKY.