• News (298)
    The Drum (14 Aug 2018)

    Helen Mirren & Andie Macdowell get to the root of grey hair in L’Oreal miniseries

    L'OREAL has introduced the Roots family in a new mini series that promotes its 'Magic Retouch' grey hair solution. The humorous work stars L'Oreal ambassadors Helen Mirren and Andie MacDowell, and will run on TV, YOUTUBE, FACEBOOK and print. 

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    The Drum (10 Aug 2018)

    L'Oréal is bringing its 'try before you buy' AR tech to Facebook

    L'ORÉAL is teaming up with FACEBOOK to bring its augmented reality tech to the social media site. Facebook recently launched new AR formats and L'Oréal will be one of the first brands to trial it. The first initiative will see L'Oréal run a campaign in the newsfeed for its NYX Professional Makeup brand. The ads let users 'try on' cosmetics and click to purchase without leaving Facebook.

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