• News (379)
    Campaign (20 May 2019)

    Channel 4 establishes 'sitcom degree' ahead of Big Bang Theory finale

    CHANNEL 4 has created an interactive test for fans to graduate with a 'Doctor of Sitocomology' degree ahead of The Big Bang Theory's final episode on 23 May. In the quiz on E4's YouTube channel, viewers are tested by a 'science professor' with five questions about the US sitcom. The activity was created in-house by 4Creative and viewers will be pointed to the quiz from E4's social media accounts. Launched on 16 May, the activity is part of a wider campaign for E4 commissioned by Channel 4's marketing team that also includes TV conceptual activity and ads on FACEBOOK, INSTAGRAM, TWITTER and SNAPCHAT.

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    The Drum (16 May 2019)

    Ogilvy UK taps Facebook’s Shishir Patel as ECD as it revamps its creative process

    OGILVY UK has appointed Shishir Patel to the position of executive creative director. He joins from FACEBOOK and will report to chief executive creative director Jules Chalkley. Patel will work primarily on the agency's BRITISH AIRWAYS account.

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