• News (28)
    The Drum (25 May 2018)

    EasyJet and Europcar create mockumentary about flying cars for hire

    EASYJET and EUROPCAR have marked their 15-year partnership with a series of mockumentary films which see hire cars take to the skies. 'Fly-Drive', created by VCCP sees the companies' fictional employees discuss the future of travel and the comedic roles they play in preparation for the arrival of flying hire cars. Media relations for the campaign were handled by Taylor Herring.

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    Campaign (21 Apr 2017)

    News UK to promote Europcar across The Sun and Virgin Radio

    NEWS UK is launching its first cross-channel campaign with recently acquired WIRELESS GROUP. The publisher has teamed up with EUROPCAR for a six-month deal which will see the vehicle rental company promote its Deliver and Collect service for holiday travellers. The campaign will run across digital, social and video, as well as weekend takeovers on Virgin Radio. The Sun website will also host Virgin Radio and Europcar branded content and this will also be promoted on the newspaper's social media channels. Unruly will provide measurement and emotional analysis of the campaign, which will help inform the campaign's second stage later in the year. 

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