• News (166)
    Campaign (06 Oct 2017)

    Clinique launches game to promote new foundation

    ESTEE LAUDER’s make up brand CLINIQUE has created a pop up experience at four shopping centres across the UK. The game, which gives people the chance to win a £100 goodie bag, involves players matching pairs with images of women with their make-up on and off to demonstrate the benefits of the product.LIDA conceived the idea and M&C Saatchi PR worked on the experience element.


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    Diary Directory (08 Aug 2017)

    Missoni Parfum pour Homme fragrance unveiled

    MISSONI PARFUM has revealed Missoni Parfum pour Homme will launch in HARRODS this month before becoming generally available in October. The scent is inspired by the Mediterranean landscape and includes top notes of ginger and green lemon and a base of sandalwood, oakwood and musks. The fragrance is supported by a Bath & Body line consisting of a shave balm, shower gel and deodorant stick.

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