• News (162)
    Campaign (27 Nov 2018)

    Libresse campaign smashes taboos with joyous ode to vulvas

    BODYFORM has launched a 3-minute film celebrating vulvas of all shapes and sizes. The spot is set to the song Praise You and features various vulva-shaped objects, including fruits, cupcakes, and a conch shell, which sing along to the tune. Created by AMV BBDO, the campaign promotes Bodyform's intimate shower gels and has launched initially in Sweden and Denmark. The brand previously broke taboos by creating the first ad to show blood instead of blue liquid on a sanitary towel. 

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    Exclusive (26 Nov 2018)

    ESSITY has appointed Alexandra Butterill to the role of assistant retail brand manager.