• News (122)
    Campaign (06 Apr 2020)

    COVID-19: Copa90 and EA Sports tap Rio Ferdinand for Fifa tournament in aid of Covid-19

    EA SPORTS has partnered with Copa90 and Rio Ferdinand to encourage football fans to stay home and play Fifa together. A short film sees the ex-footballer playing the game with other famous names including Tammy Abraham, Reece James and Chloe Kelly. The brand is also donating to the players' chosen charities that will support Covid-19 relief efforts in the UK.

    Read Full Article

    Campaign (11 Mar 2020)

    Adidas & EA Sports "Play connected" by Adam & Eve/DDB

    ADIDAS has released a campaign to promote its new data driven product GMR (pronounced 'gamer'). The product translates real-life football skills to improve players' performance in EA SPORTS' FIFA Mobile. The ADAM&EVE/DDB-work features Juventus striker Paulo Dybala, GMR was released on 10 March.

    Read Full Article