• News (117)
    Campaign (06 Jun 2019)

    Electronic Arts awards global media planning & buying account to M/SIX

    ELECTRONIC ARTS has chosen M/SIX to handle its global media planning & buying account. The agency beat HEARTS & SCIENCE in the pitch and the account moves from STARCOM.

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    Campaign (02 May 2019)

    Electronic Arts splits with Starcom and shortlists agencies for global media

    ELECTRONIC ARTS has held pitches for its global media planning & buying account, ending its relationship with STARCOM. HEARTS & SCIENCE, M/SIX and HAVAS MEDIA pitched for the brand last month but EA has not made a decision on the winner yet. EA wants the winning agency to work on TV and out-of-home advertising, and will handle digital media in-house.

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