• News (111)
    The Drum (06 Jun 2018)

    Coca-Cola goes global for the World Cup with latest campaign from Mercado McCann

    COCA-COLA has rolled out four new ads for the World Cup created by Mercado McCann. 'Ready For' sees Coca-Cola employees deliver uplifting speeches to bottled drinks which will be consumed during the World Cup, while 'Stock Up' shows football fans stocking up on their favourite Coca-Cola products before the matches start. Another ad, 'Uplifted Alex', is set to be rolled out on EA SPORTS' Fifa 18.

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    Campaign (04 Oct 2017)

    FIFA 18 pits Premier League footballers against YouTube gamers

    EA SPORTS, the gaming company, debuted its new FIFA 18 computer game with an event last week that featured a series of matches that were live streamed across social media. The games, featuring Premier League Football players who were pitted against eight FIFA You Tubers, were streamed through UniLad’s Facebook page. The event at London’s Shoreditch Town Hall, organised through production company Sollik and PR agency Clifford French, also gave fans of the game a chance to play it before its launch last Friday.

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