• News (96)
    Other (10 May 2019)

    Scott McCroskie named CEO of Edrington

    EDRINGTON has promoted Scott McCroskie to the role of chief executive officer. He replaces Ian Curle who retired from the role.

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    Campaign (10 Apr 2019)

    Whisky ad showing man jumping off cliff deemed 'irresponsible'

    THE ADVERTISING STANDARD AUTHORITY has banned an ad from THE MACALLAN after it was found to be socially irresponsible and promotes risky or daring behaviour. The ad by J WALTER THOMPSON saw a man freejumping from a high rock above the clouds. The man grows wings as he is falling and is able to swoop back into the air. The text 'Would you risk falling for the chance to fly' appears on screen at the end. Six people complained that the ad was irresponsible and linked alcohol with daring, toughness or irresponsible behaviour. The ASA ruled that the ad was promoting risky or daring behaviour to reap rewards and it broke CAP and BCAP Code rules on social responsibility and alcohol. They ordered that the ad must not appear again in its current form.

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