• News (91)
    The Grocer (07 Dec 2018)

    Ian Curle to retire after 15 years as Edrington boss

    EDRINGTON's chief executive officer Ian Curle is retiring from the business after 32 years. He will leave in March 2019 and will be replaced by managing director of The Macallan Scott McCroskie.

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    The Drum (20 Nov 2018)

    The Macallan urges whisky drinkers to 'Make the Call' in first global ad campaign

    THE MACALLAN has launched its first global ad campaign entitled 'Make The Call'. The work, created by JWT LONDON, includes a 90-second TV spot which sees a man jump off on a cliff edge and fall through the sky before he grows avian wings and flies away. It ends with on-screen text saying 'Would you risk falling for the chance to fly?'. It will be supported by cinema and digital activity. The work hopes to help the whiskey brand expand in markets such as China, the US and Mexico. 

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