• News (3)
    Talking Retail (16 May 2014)

    TESCO has unveiled its Clubcard ‘Days Out Sale’. The activity, running until 23 June, offers consumers deals on a range of attractions across the UK, including MADAME TUSSAUDS, LONDON DUNGEONS and the EDEN PROJECT. The sale works by boosting £2 in Clubcard vouchers into a £10 token. The retailer is also teaming up with new partners including TICKETMASTER and EVANS CYCLES.

    Marketing Week (22 Nov 2011)

    THE EDEN PROJECT has hired Rita Broe, previously MASTERCARD EUROPE's marketing chief, as its first strategic marketing director. Broe will build the Eden Project's brand and move it into further events and areas.