• News (51)
    Campaign (14 May 2020)

    MediaCom wins Duracell global media account

    DURACELL has handed its global media planning and buying business to MEDIACOM following a competitive pitch. STARCOM is the incumbent and did not repitch. The majority of the process, handled by ID Comms, was completed before the coronavirus lockdown. MediaCom will take on the account from 1 July and will oversee 32 markets, including China, the UK and the US.

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    Campaign (06 Dec 2019)

    Edgar the dragon dons Christmas jumper in Save the Children Channel 4 takeover

    SAVE THE CHILDREN took over the CHANNEL FOUR ad break during Gogglebox on 6 December to promote Christmas Jumper Day on 13 December. The charity followed its regular Christmas Jumper Day ad with an ident featuring Myleene Klass and Dom Joly knitting their own Christmas jumpers. The ident was followed by ads from DURACELL, JOHN LEWIS & PARTNERS/WAITROSE & PARTNERS, M&S, MOONPIG and SMYTHS in which characters including Edgar the Dragon were wearing Christmas jumpers. The TV campaign is the result of a collaboration between 4Sales, MEDIACOM NORTH and Channel Four. MediaCom North secured press, print, social and outdoor activity from the METRO, EVENING STANDARD, TWITTER, Ocean Outdoor, SOCIAL CHAIN and SPOTIFY.

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