• News (50)
    Campaign (06 Dec 2019)

    Edgar the dragon dons Christmas jumper in Save the Children Channel 4 takeover

    SAVE THE CHILDREN took over the CHANNEL FOUR ad break during Gogglebox on 6 December to promote Christmas Jumper Day on 13 December. The charity followed its regular Christmas Jumper Day ad with an ident featuring Myleene Klass and Dom Joly knitting their own Christmas jumpers. The ident was followed by ads from DURACELL, JOHN LEWIS & PARTNERS/WAITROSE & PARTNERS, M&S, MOONPIG and SMYTHS in which characters including Edgar the Dragon were wearing Christmas jumpers. The TV campaign is the result of a collaboration between 4Sales, MEDIACOM NORTH and Channel Four. MediaCom North secured press, print, social and outdoor activity from the METRO, EVENING STANDARD, TWITTER, Ocean Outdoor, SOCIAL CHAIN and SPOTIFY.

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    Campaign (25 Nov 2019)

    Duracell powers up for media review

    DURACELL has called for a media review of its media planning and buying needs. The account is currently handled by STARCOM and the process, which is in the early stages, is being run by ID Comms. 

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