• News (96)
    The Guardian (24 Jul 2017)

    Great British Bake Off to be sponsored by Lyle's Golden Syrup and Dr Oetker

    LYLE’S GOLDEN SYRUP and DR OETKER have signed multi-million pound deals to be the first sponsors of CHANNEL FOUR’S Great British Bake Off TV series. Dr Oetker has never sponsored a prime-time UK TV show, while Tate & Lyle only returned to TV advertising for the first time in a quarter of a century last year. Although Channel Four had originally pitched opening bids at the £8m mark, both brands are believed to have jointly paid £4m to sponsor the first series on Channel Four.

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    Talking Retail (28 Apr 2017)

    Tub launch for Dr Oetker Cocoa Powder

    DR. OETKER has released Cocoa Powder in a larger tub format. Fine Dark Cocoa Powder tubs will appeal to regular bakers who need to keep core ingredients on hand. 

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