• News (194)
    The Drum (30 Oct 2019)

    Domino's Pizza extols the 'Joy of Missing Out' in ad documenting bad nights out

    DOMINO'S has turned the fear of missing out on its head, introducing JOMO, the joy of missing out; the ideal time to stay indoors and order a pizza. A 60-second campaign, created by VCCP, is narrated by The Inbetweeners' Simon Bird and shows a series of scenarios that people commonly fear they are missing out on, which are revealed as not that great after all. A party is ruined by the introduction of karaoke, a gig made disappointing by a blocked view, and a dinner party dampened by a boastful host. The ad will debut during the GBBO final on CHANNEL FOUR, with TV work supported by radio, digital, social, digital display, menus and CRM activity, as well as idents on All4.

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    PR Week (17 Sep 2019)

    Domino's Pizza announces retained consumer PR agency

    DOMINO'S PIZZA has appointed One Green Bean as its retained consumer PR agency following a five-way competitive pitch. The shop will be responsible for brand engagement, new product launches, community relations and influencer collaboration. It is also tasked with the development of a strategic commitment to social purpose for the brand. One Green Bean will work alongside corporate PR agency BRUNSWICK, Harris PR - the pizza chain's consumer PR agency in Ireland, and other roster agencies as part of a new approach to 360-degree comms. The Academy was the incumbent. 

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