• News (517)
    The Drum (09 Sep 2019)

    Daily Mail embraces TV ad campaign to flaunt its health experts

    THE DAILY MAIL has launched 30-second ad to promote its Good Health magazine. Created by BIG AL'S, the spot sees a woman getting overwhelmed by the amount of differing health advice available online and via friends and family before finding solace in the newspaper's expert health pages. The ad will be supported by radio activity as part of a £1m push. The work marks an increased emphasis in Daily Mail content and its hopes to position itself as a source of knowledge. 

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    The Drum (01 Aug 2019)

    BT Sport AI 'scripts' the next Premier League season to prove football is unpredictable

    BT SPORT has worked with data scientists, and real-time sports analysts Squawka and Opta to predict the positions of the 20 PREMIER LEAGUE clubs to prove that football is unpredictable. BT Sport presenters and pundits including Gary Lineker and Rio Ferdinand will be joined by players like Declan Rice and Marcus Rashford to see whether reality will follow the script. The script is available for fans to read online and 100,000 shortened versions will be given out in partnership with THE METRO at train stations across the country. The campaign will be supported by outdoor, print and online activity that will look to set out to bring to life the jeopardy and excitement of the unscripted nature of football. WUNDERMAN THOMPSON created the campaign with media planning & buying handled by ESSENCE and PR by PITCH MARKETING GROUP.

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