• News (519)
    Campaign (07 Nov 2019)

    DWP ads for Universal Credit banned for misleading consumers

    THE DEPARTMENT FOR WORK & PENSIONS has had a series of Universal Credit press and online ads banned by THE ADVERTISING STANDARDS AUTHORITY because of misleading claims built on dubious research. The ads, which appeared in May and June in the METRO and MailOnline, carried a core message around various 'myths' and 'facts' about Universal Credit. 44 complaints were received including for the ads not being easily identifiable as marketing communications and the various 'myth' and 'fact' claims were misleading and unsubstantiated. The ASA ruled the ads on the webpages were not obviously identifiable as a marketing communication. It also condemned the claims about 'myths' and 'facts', which were based on two reports from 2015, both gave insufficient evidence built on methodologically questionable measures. The ASA ruled the ads must not appear again.

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    Breaking Travel News (07 Oct 2019)

    Saint Lucia Tourism Authority launches winter campaign in UK

    SAINT LUCIA TOURISM AUTHORITY has kicked off its winter campaign, suggesting 'there's no time like now to book'. The work, running until the end of October, includes a dedicated offers landing page encouraging sunseekers to book through agents such as TRAILFINDERS, BEST AT TRAVEL, KENWOOD, LETSGO2 and ITC. The deals will be supported by a consumer and trade ad campaign including press spots in THE TIMES, TELEGRAPH, METRO and EVENING STANDARD; digital takeovers in the Times and Telegraph; and ads in lifestyle magazines across wedding, diving, birding, yachting and diaspora. 

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