• News (514)
    Marketing Communication News (25 Jun 2019)

    New Transport for London campaign by VCCP says ‘Let London Breathe’

    TRANSPORT FOR LONDON has created a new campaign with VCCP to highlight London's toxic air pollution issues. The ‘Let London Breathe’ campaign visualises the affects pollution has on the city's most vulnerable residents, including children. It aims to rally Londoners to think about air quality as it juxtaposes child's play with toxic fumes. The work will run across OOH, print, radio & VoD. TfL also has a media partnership with METRO and GLOBAL RADIO curated by WAVEMAKER.

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    Marketing Communication News (01 May 2019)

    Dettol commits to sustainability with The Trigger Project via McCann London

    DETTOL is launching a sustainability campaign alongside MCCANN LONDON to confront ecological issues such as waste. In conjunction to this, it is launching two new eco products: Trigger Spray Refills, and Surface Wipes made from biodegradable plant fibers, titling the campaign Trigger Project. The campaign is underpinned with the pledge to make all Dettol products 100% recyclable by 2025 and will be supported by a METRO newspaper cover wrap as well as OOH, in-store and social activity.

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