• News (125)
    The Drum (09 Dec 2016)

    Direct Line Pet Insurance unleashes Hodge the hound for latest pet fix campaign

    DIRECT LINE Pet Insurance has announced Hodge the Basset Hound as the winner of its naughtiest pets promotion. Hodge stars in the insurance brand’s latest campaign and will benefit from a dog training boot camp with a dog behaviourist. Media Bounty created the digital campaign with will run until the end of the year on YOUTUBE and FACEBOOK.

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    Campaign (16 Nov 2016)

    Direct Line kicks off campaign for street light safety drones prototype

    DIRECT LINE is tackling the problem of poor street lighting with a new fleet of flying torch drones. The initiative is meant to help people feel safer in dark areas and is part of Direct Line’s "fixer" brand messaging. The drones are being promoted by the ‘Fleet Lights’ campaign by SAATCHI & SAATCHI which includes an online video showing people how to order a drone using their phone. The drones use GPS to locate the user’s location from their smartphone. MEDIACOM handles Direct Line’s media.

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