• News (171)
    More About Advertising (03 Jul 2019)

    Green Flag and Engine keep up pressure on the AA and RAC

    GREEN FLAG has launched the third installment of its 'Common Sense to the Rescue' campaign. Created by ENGINE, the 30-second ad sees an office worker ask 'who the fudge are Green Flag?' before a voiceover explains in simple terms the company's credentials and its half price offer. The ad's imagery juxtaposes the common sense explanation, and includes jumping dogs wearing wigs, a car stuck upside down in a tree, and a leaking jam lorry.

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    Campaign (19 Jun 2019)

    Direct Line "Film on 4 sponsorship" by Saatchi & Saatchi London

    DIRECT LINE has launched a series of idents for its sponsorship of FILM ON 4. Created by SAATCHI & SAATCHI, the ads take on the form on dramatic movie trailers, and see employees in a Direct Line call centre speaking to customers about their insurance claims which all contain iconic movie references. The 5, 10 and 15-second spots nod to films such the Wizard of Oz, Speed and The Godfather. MEDIACOM handled media for the work. Direct Line has signed a 12-month deal which will see it exclusively sponsor all films on Channel 4, E4 and More4, as well as screenings on Film4 before 9pm.

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