• News (174)
    Exclusive (10 Jan 2020)

    DIRECT LINE has promoted Matt Walton to the role of interim digital director.

    Campaign (15 Oct 2019)

    Direct Line gears up for Halloween with 'Survive the horror' campaign

    DIRECT LINE has launched a 60-second Halloween-themed spot which sees a young woman telling her mother the horror story of when she damaged her car during a routine trip to the supermarket. The tense ad climaxes with the girl revealing that she is going to need to use her mum's car, much to the mother's horror. The campaign, created by SAATCHI & SAATCHI, is aimed at 17-34-year olds and focuses on the anxiety of young people making mistakes and claims without the help of parents. The work will run in cinemas supported by OOH and social video activity. MEDIACOM handled media for the campaign. 

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