• News (162)
    Campaign (09 Nov 2018)

    Direct Line Group retains MRM McCann for below-the-line account

    DIRECT LINE GROUP has retained MRM MCCANN as its below-the-line agency following a competitive pitch. The agency beat HAVAS to retain the account which includes the Churchill, Direct Line, Green Flag and Privilege brands. MRM McCann will continue to work alongside Direct Line Group's above-the-line agencies SAATCHI & SAATCHI and WCRS.

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    The Drum (25 Jul 2018)

    Direct Line: Keeping Up With Your World by Saatchi & Saatchi

    DIRECT LINE FOR BUSINESS has released a 30-second ad aimed at small and micro businesses. Created by SAATCHI & SAATCHI, the spot highlights a range of struggles and achievements small businesses go through and suggests its business insurance provides cover for every step of that unpredictable journey. The TV spot, which aired on 20 July, will be supported by press, radio, social and PR activity. 

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