• News (167)
    Campaign (11 Mar 2019)

    Direct Line launches podcast alongside new TV work

    DIRECT LINE has rolled out a new 30-second spot starring its Winston Wolfe character. The ad, created by SAATCHI & SAATCHI, sees Winston knock on a woman's door and take her out for a walk, showing her all the things she could be doing with her time instead of waiting indoors for repairs to be completed. The campaign will run on TV and radio for 10 weeks with media handled by MEDIACOM. Additionally, the insurance company has launched a 6-part podcast series entitled Living Your Best Life to further push the notion that using its services helps free up time for consumers to do more of what makes them happy. The podcast will be available on ITUNES, SOUNDCLOUD and SPOTIFY.

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    PR Week (08 Mar 2019)

    Direct Line Group appoints Tin Man for campaign to drive diversity in engineering

    DIRECT LINE GROUP has hired Tin Man for a campaign to encourage more girls and people from minority groups into mechanical engineering and the automotive sector. The agency will roll out communications over an initial three-month period with a PR programme targeting young people and parents. The campaign aims to showcase engineering opportunities in the industry and highlight Direct Line Group's expertise in future car technology.

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