• News (157)
    Campaign (06 Jun 2018)

    Direct Line's Mark Evans named as chairman of Advertising Association Front Foot campaign

    DIRECT LINE marketing director Mark Evans has been named chairman of the Advertising Association's Front Foot network. Evans will lead the organisation with a particular focus on the issue of public trust in advertising.

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    Campaign (22 Jan 2018)

    Direct Line turns to augmented reality for 'Emergency plumber' campaign

    DIRECT LINE's latest campaign uses augmented reality to engage commuters at King's Cross station. The immersive experience is aimed to demonstrate the damage which water can have on a home, and point consumers towards Direct Line's home insurance policy, which promises an emergency plumber within three hours. The campaign was created in conjunction with AR specialists 3RockAR.

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