• News (173)
    Campaign (15 Oct 2019)

    Direct Line gears up for Halloween with 'Survive the horror' campaign

    DIRECT LINE has launched a 60-second Halloween-themed spot which sees a young woman telling her mother the horror story of when she damaged her car during a routine trip to the supermarket. The tense ad climaxes with the girl revealing that she is going to need to use her mum's car, much to the mother's horror. The campaign, created by SAATCHI & SAATCHI, is aimed at 17-34-year olds and focuses on the anxiety of young people making mistakes and claims without the help of parents. The work will run in cinemas supported by OOH and social video activity. MEDIACOM handled media for the campaign. 

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    Campaign (07 Oct 2019)

    Churchie has a glow-up as Churchill unveils rebrand

    CHURCHILL INSURANCE has undergone a rebrand which sees the brand focus on the 'chill' part of its name. A 30-second spot, created by ENGINE, replaces its famous bobblehead mascot 'Churchie' with a CGI bulldog, who is seen skateboarding through a city peacefully to chilled music. The ad, which introduces a new logo, will be followed by a second spot at the end of the month. The first work debuted on ITV, and will run across TV, radio, cinema, blipverts, channel sponsorship and social media, along with a SPOTIFY partnership. MEDIACOM handled media for the campaign. 

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