• News (1276)
    Marketing Week (24 Jun 2020)

    COVID-19: Diageo launches $100m fund to support recovery of pubs and bars

    DIAGEO is launching a £79m ($100m) fund to support the recovery of pubs and bars in major cities including London, New York, Mexico City, Nairobi and Mumbai. The 'Raising the Bar' programme will see Diageo provide measures including funding for hygiene kits, online reservation systems and mobile bars. The programme was launched following a global survey of bar owners to identify what they need to reopen after lockdown. Bar owners that register to take part will also receive updates on best practice, as well as be able to take part in further surveys.

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    The Grocer (10 Jun 2020)

    Smirnoff taps hard seltzer trend with new canned duo

    SMIRNOFF has become the latest brand to roll out a range of hard seltzers. It has added Raspberry & Rhubarb and Orange & Grapefruit variants which are available in TESCO, WAITROSE and SAINSBURY'S.

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