• News (69)
    Little Black Book (18 Dec 2019)

    Wallace & Gromit Feature in 'The Grand Sofa Caper' for DFS

    DFS has partnered with Aardman to launch a multi-channel campaign with Wallace & Gromit. Created by KROW, the 60-second spot begins with Wallace creating the ultimate sofa for Lady Tottington, but it fails to impress. Gromit saves the day by enlisting the help of the DFS craftspeople to make a sofa for Lady Tottington. The sofa featured is part of DFS' Joules collection who also partnered with Wallace & Gromit as part of their 30th year celebrations. 'The Grand Sofa Caper' campaign launched on 14 December in cinemas and will be released on all major TV channels on 21 December, running until 24 February. It will be supported by press, digital, out-of-home, radio, social and email.

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    PR Week (16 Aug 2019)

    DFS picks Synergy for transformation strategy

    DFS has appointed Synergy Creative to help communicate its widescale business transformation to staff. The agency will help DFS explain key changes to the business and will engage will more than 5000 employees.

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