• News (55)
    Campaign (01 Nov 2017)

    DFS "Joy of home" by Krow

    DFS has revived its Aardman character from its previous festive campaign for the brand's 2017 Christmas ad. Promoting its half price sofa offer, the ad sees the stitched characters, who are based on real DFS employees, deliver sofas to customers during the Christmas period before getting to return home to their own families. The TV spot, created by KROW,  will be supported by press and digital activity. 

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    Prolific North (04 Aug 2017)

    DFS acquires Sofology

    DFS has acquired SOFOLOGY two years after forcing the company, previously known as Sofaworks, to rebrand. The deal is reportedly worth an initial £25m. Sofology's management team are due to stay on in the business under DFS. The brands are expected to run side by side and no store closures are planned. 

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