• News (115)
    PR Week (06 Jun 2018)

    Children and teens targeted by DfT in pre-summer holiday road safety campaign

    DEPARTMENT FOR TRANSPORT has launched a new road safety campaign aimed at children and young teenagers ahead of the summer holidays. It has recruited CITV presenter Sam Homewood to front the campaign, including social media and PR activity, and a video made at an East London school. Education and behavioural change consultancy Hopscotch worked with the department on the campaign.

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    The Drum (25 May 2018)

    DfT appoints Hopscotch

    THE DEPARTMENT FOR TRANSPORT has appointed Hopscotch to oversee the long-running 'THINK!' campaign in schools. The agency has been tasked with educating 3-6 year olds on road safety.

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