• News (120)
    Campaign (01 Apr 2019)

    Nissan "ULEZ ready" by TBWA\London

    NISSAN has launched a personalised digital out-of-home campaign that warns customers of the impending Ultra Low Emission Zone (ULEZ) charge in London. Created by TBWA\LONDON, the ads respond in real time to cars at congested traffic light locations. Car number plates are cross-referenced with DVLA data and the DOOH screen references the car by its make and colour, with a note saying a charge will incur from 8 April if it enters the ULEZ zone. Nissan is promoting the fact that the Nissan LEAF is exempt from the charge as the car is 100% electric. Media was handled by MANNING GOTTLIEB.

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    The Drum (06 Mar 2019)

    A southern dude advises jittery drivers in Think! 'Road Whisperer' ad

    THINK! has launched a new 30-second spot starring a quirky southern American character. Sat in the back of a young man's car, the 'dude' gives the driver helpful advice on driving on country roads. The words 'learn the ways of the road' appear on screen to end the ad. It was created by VMLY&R as part of Think!'s 'New Driver' campaign, which will highlight various road scenarios that can stump new drivers. It will run on digital and online via videos and gifs, with a 'Night Driving' video shown in cinemas. 

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