• News (121)
    Prolific London (28 Nov 2019)

    DVLA reappoints Marketing Metrix for segmentation drive

    DVLA has reappointed Marketing Metrix following a competitive tender process. The UK data science organisation developed a wide-ranging segmentation system for the DVLA which will continue to use it to improve its services and communications to customers and stakeholders.

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    Campaign (01 Apr 2019)

    Nissan "ULEZ ready" by TBWA\London

    NISSAN has launched a personalised digital out-of-home campaign that warns customers of the impending Ultra Low Emission Zone (ULEZ) charge in London. Created by TBWA\LONDON, the ads respond in real time to cars at congested traffic light locations. Car number plates are cross-referenced with DVLA data and the DOOH screen references the car by its make and colour, with a note saying a charge will incur from 8 April if it enters the ULEZ zone. Nissan is promoting the fact that the Nissan LEAF is exempt from the charge as the car is 100% electric. Media was handled by MANNING GOTTLIEB.

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