• News (55)
    Campaign (05 Apr 2019)

    Havas London wins £3m DfE brief to promote T Levels

    THE DEPARTMENT FOR EDUCATION has handed a £3m brief to HAVAS LONDON to promote its new T Levels qualification brand which will launch in the spring. It will be supported by full activation and a recruitment campaign in the autumn. Havas, which won the work following a competitive tender process, has penned a two-year contract. T levels will be introduced in September 2020 as a technical and vocational alternative to A levels. Courses will include classroom theory, practical learning and 45 day-plus work placements. 

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    Campaign (15 Feb 2019)

    Department for Education holds technical pitch

    DEPARTMENT FOR EDUCATION has initiated a review of a £3m account to launch and promote the new T level technical qualification. The DfE is hoping to raise awareness and create a positive impression of the qualifications before they start in 2020, with work expected to be released by the end of March or beginning of April. Agencies will be pitching for the account next week and the successful agency will start work later this month.

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