• News (18)
    Campaign (29 Oct 2018)

    Sport England "This girl can: Fit got real" by FCB Inferno

    SPORT ENGLAND has launched its latest 60-second spot which runs under the strapline 'Fit got real'. This phase of the campaign aims to target women that are statistically more likely to be inactive. Created by FCB INFERNO, the spot shows women taking part in unconventional types of activity such as running while pushing a child round the park in a pushchair or hula hooping. 

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    PR Week (22 Oct 2018)

    Government and health comms join forces to fight loneliness

    THE DEPARTMENT FOR DIGITAL, CULTURE, MEDIA & SPORT, PUBLIC HEALTH ENGLAND, and the DEPARTMENT FOR ENVIRONMENT, FOOD & RURAL AFFAIRS are joining forces for a communications campaign to support the GOVERNMENT's strategy to tackle loneliness in England. The government is set to start a national conversation to raise awareness and reduce the stigma around loneliness. PHE will launch a mental health campaign which will highlight loneliness as a potential risk factor for mental health problems while DCMS' campaign will explore how best to drive awareness of the importance of social wellbeing. Defra and PHE will be launching a three-year 'Natural Environment for Health and Wellbeing' programme aimed at encouraging the use of green spaces to support mental health, including developing friendships.

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