• News (180)
    SportsPro (06 Jul 2018)

    Wimbledon in credit with American Express deal

    AMERICAN EXPRESS has agreed a multi-year sponsorship agreement with the Wimbledon Championships tennis tournament. The deal starts in 2019 and will see the financial services company serve as the new payments partner of the All England Lawn Tennis Club. The AELTC has also extended agreements with four of its official suppliers. EVIAN and HSBC will continue to sponsor Wimbledon for a further five years, starting in 2018, LANSON has renewed its contract for a further three years, starting in 2018 while STELLA ARTOIS will sponsor for a further three years, starting in 2019.

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    Convenience Store (29 May 2018)

    Volvic relaunches Touch of Fruit range with 50% less sugar

    VOLVIC'S TOUCH OF FRUIT range has undergone a facelift and will include 50% less sugar from June. The 50% cut of sugar has been replaced with stevia, bringing the sugar content per litre down to 2.4g. The relaunch of the range will be supported by a £2.5m campaign entitled 'Well that's refreshing' including the brands biggest ever investment in OOH and the inclusion of a special edition Watermelon sugar free flavour. The work will run from 30 July to 31 August.

     

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