• News (116)
    The Grocer (04 Mar 2019)

    Danone revamps Activia in third attempt at turnaround

    DANONE has rejuvenated its Activia brand by introducing new recipes and packaging. The modern packs are double stacked with transparent pots, and will be supported by a large marketing effort. A plant-based Activia variant is also expected to launch later this year. 

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    The Drum (28 Feb 2019)

    Four renowned British artists team up on Danone and Spotify bespoke campaign

    DANONE has revealed a partnership with SPOTIFY to promote its new Light & Free yogurt range. Four British artists from different disciplines - street art, illustration, and graphic design - created bespoke packaging for the yogurts. They also devised a Spotify playlist which is only accessible by a code on the yogurt packs. The music streaming service is promoting the tie-up with video and display advertising for the next month.

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