• News (7)
    Prolific North (13 Nov 2019)

    Yorkshire online retailer targets mature women with six-figure campaign

    DAMART is aiming to assert itself in the ready-to-wear market as it launches a new campaign created by ORES. The work runs under the slogan 'that's the Damart difference' and short videos each highlight a key item from its range, the quality of which helps it stands out from the rest. IPROSPECT LEEDS, Sub2 and the retailer's in-house teams executed the work, which will run on social media, display and paid search. It aims to attract new customers in the 55-plus female market and encourages them to share style pictures on social media under the #MyStyleMyDamart hashtag. 

    Read Full Article

    The Drum (29 Sep 2014)

    DAMART has unveiled plans to launch a new TV advertising campaign, in a move to attract ‘a new generation of customers’. The creative, to run for six weeks from 30 September, will air across channels including ITV, CHANNEL 4 and CHANNEL 5. With the strapline 'Damart, the art of feeling good', the push highlights the retailer’s Autumn/Winter collection.