• News (24)
    Campaign (17 Oct 2018)

    Converse creates Chuck Stop coffee shop for sneaker drop

    CONVERSE rolled out a one-day pop-up shop on 13 October to celebrate customers who bought its Off-White Chuck 70 sneaker. Visitors wearing any item from Offspring's SELFRIDGES collection were given access to the coffee shop with a loyalty card. Once inside, visitors could create graffiti art, collect a free tote bag and socks, or take a picture at a community wall which would enter them into a raffle. XYZ handled the activation, which was created by Hotel.

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    Campaign (12 Feb 2018)

    Converse creates 'One star hotel'

    CONVERSE is launching a 'One Star Hotel' pop-up in London's Shoreditch to promote its One Star shoe range. The hotel will feature music curated by A$AP Nast, Yung Lean & MadeMe, plus 'staff with attitude, loud neighbours and all-nighters in shoebox rooms'. It will also include talks, workshops and live music. 

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