• News (20)
    The Drum (19 Apr 2016)

    CONTINENTAL TYRES has partnered with TALKSPORT to celebrate its UEFA Euro 2016 sponsorship deal. The ‘#DesignatedDrivers’ campaign will launch tomorrow and highlights the people who help football fans get to and from stadiums every week. Spanning digital, social, TV and radio, the campaign encourages fans to thanks their own designated driver with a personalised film. As incentive, participants will be entered into a draw to win a VIP trip to the tournament in France. The month long TalkSport activation will invite listeners to call in a personal thank you message to their designated driver for a chance to win VIP tickets.

    The Drum (03 Apr 2015)

    CONTINENTAL TYRES has released a ‘Continental Road Trip’ campaign which will offer a free hotel stay for two for consumers who buy two or more of its tyres. Running throughout April and May, the campaign encourages people to enjoy the journey as much as the destination, with the Continental Tyres website including a guide to the best road trips in the UK and Ireland. Participating hotels include Malmaison, Hotel du Vin, Select, Bespoke and Premier Inn. The campaign support includes PR, point of sale, paid-for search and radio advertising across ABSOLUTE RADIO NETWORK, CLASSIC FM and NEWSLINK. Social media will also feature with planned content, visuals and the use of the hashtag #ContinentalRoadTrip.