• News (360)
    PR Week (26 Nov 2019)

    Labour campaigners Momentum asked to take down fake Coca-Cola ads

    COCA-COLA has ordered LABOUR campaign group Momentum to take down ads that parody its traditional Christmas advert, due to copyright infringement. The video was posted on the campaigner's social media feeds and features soundbites of the party's manifesto. The spot was viewed at least 70,000 times before it was taken down.

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    Convenience Store (21 Nov 2019)

    Coca-Cola multipack cans to go plastic-free in waste reduction drive

    COCA-COLA will now fit its multi-pack cans across Europe with a new recyclable paperboard topper, replacing the plastic shrink film to drive down waste. The initiative will roll out in Ireland, Poland and the Netherlands from early next year. The KeelClip technology is expected to save 2000 tonnes of plastic when it has been rolled out across the whole European market by the end of 2021.

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