• News (371)
    Nielsen (19 Jul 2017)

    Spend Analysis

    TESCO increased its Q1 spend by 131% year on year to £19m. The supermarket’s ‘Food Love Stories’ work, which kicked off in January, and a press campaign to tackle food waste, which launched in March, both contributed to this spend. The retailer, in fact, spent less on press year on year but upped its investment in TV, outdoor, radio and digital. Door drop and direct mail spend also declined. Along with CO-OP, Tesco was the only supermarket on the list to increase Q1 spend year on year.

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    Campaign (24 May 2017)

    Co-op promotes 100% British meat pledge in £10m brand campaign

    THE CO-OPERATIVE has launched a £10m brand campaign to support its use of 100% British meat in its fresh own-brand products. A 40-second TV ad by LEO BURNETT will run until the end of August. It depicts the effect of British beef on communities, from the farmers who supply Co-op, to the families who use the meats for dinners and barbecues. Print and outdoor ads will also form part of the campaign.

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