• News (135)
    PR Week (24 Jan 2020)

    Vauxhall Motors owner Groupe PSA searching for product PR agency

    Group PSA, parent company of VAUXHALL, PEUGEOTCITROËN and DS, is looking for an agency to lead on product PR. The brief will focus on the motoring press.

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    AM Online (08 Jan 2020)

    Citroën launches new ad campaign for C5 Aircross

    CITROËN has launched a TV ad campaign for its C5 Aircross SUV as it looks to raise awareness of revised prices for the new model. The 30-second spot stars a father frantically searching for phone network coverage to stay connected during his holiday. He goes from one hotel to the next searching until he turns up in the middle of the desert. He is soon relieved to find out the place has no signal, finally finding somewhere to completely disconnect. Citroën is targeting people looking to find a place to get away, disconnect and forget everything. The ad debuted on 6 January and will be supported by a social media campaign, featuring three short mini-films in a 10-second format accompanying the hero edits. The edits will showcase three of the vehicle's driver assistance systems including the reversing camera, Grip Control and Highway Driver Assist.

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