• News (117)
    Other (22 Sep 2017)

    CITROEN has appointed Souad Wrixen as marketing director for the UK.

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    Campaign (07 Sep 2017)

    Citroën invites Facebook users to shape TV ad

    CITROEN has released a social-driven campaign that will let FACEBOOK users shape an upcoming TV ad promoting its new C3 model by selecting scenes that will appear in the final film. Facebook users will select four choices from eight scenes on 7 September and 14 September on the car brand’s Facebook page. Facebook Live sessions will run from 4pm to 8pm on each date where users will be asked to choose scenes that they feel best illustrate the car’s uses and features from vignettes that will include a surfer loading his board into a C3 and a stuntman entering the car through the sunroof. The campaign was created by Citroen’s former ad agency, Les Gaulois and will roll out across the UK, France, Germany, Italy and Spain.

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