• News (10)
    Marketing (29 Jul 2014)

    CITIZEN has launched a new brand statement that is to now feature across all of its communications. 'Better starts now' -  stating that 'no matter who you are and what you do, it is always possible to make something better', with the time to start doing it being now, is to appear in the brand's new movie, identity and website.

    The Drum (18 Dec 2013)

    CITIZEN WATCH has appointed US singer/songwriter, Kelly Clarkson, as its latest global brand ambassador. Clarkson joins the likes of New York Giants quarterback Eli Manning, cricketer Kevin Pietersen and tennis player Victoria Azarenka. However, the brand is moving away from sporting ambassadors in a bid to capture the female market. A broadcast and print campaign featuring Clarkson will launch in spring 2014.