• News (70)
    The Drum (01 Nov 2018)

    Cineworld pays homage to Mary Poppins in magical Christmas spot

    CINEWORLD's Christmas ad sees two siblings give their parents 'the perfect gift' - a Cineworld Christmas Gift Box for Two. It features Mary Poppins, who arrives after receiving a letter from the children and gives their parents an evening to themselves so they can visit the cinema. TWELVE created the spot which will be shown in all of Cineworld's 99 locations in the UK and Ireland, supported by point of sale, print and digital activity. An adapted version of the ad will also be shown at Cineworld's sister chain Cinema City in the rest of Europe.

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    The Drum (31 May 2018)

    Cineworld celebrates its Unlimited with London movie bus tour

    CINEWORLD is promoting its Unlimited card by launching a bus tour which will take fans to iconic movie spots around London. Created by HILL & KNOWLTON STRATEGIES and Cineworld's in-house team, the tour will take passengers from Hyde Park to Leicester Square, pointing out landmarks on which movies were created or based on. Running now until 3 June, the bus will also include a small cinema, traditional movie theatre chairs, a popcorn machine, pick'n'mix and movie props, and will drop off passengers at a screening of Solo: A Star Wars Story at Leicester Square cinema. 

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