• News (71)
    The Drum (11 Feb 2019)

    Facebook strikes cinema ticket deal with Odeon

    FACEBOOK and ODEON are partnering to allow consumers to buy cinema tickets without leaving the social media site. The 'films' tab on Facebook's site and mobile app will mean cinema-goers can purchase tickets for films shown at Odeon, VUE and CINEWORLD cinemas. Facebook will acquire insight into the kinds of films its users are interested in as part of the deal, which could be used by advertisers to target their marketing.

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    The Drum (01 Nov 2018)

    Cineworld pays homage to Mary Poppins in magical Christmas spot

    CINEWORLD's Christmas ad sees two siblings give their parents 'the perfect gift' - a Cineworld Christmas Gift Box for Two. It features Mary Poppins, who arrives after receiving a letter from the children and gives their parents an evening to themselves so they can visit the cinema. TWELVE created the spot which will be shown in all of Cineworld's 99 locations in the UK and Ireland, supported by point of sale, print and digital activity. An adapted version of the ad will also be shown at Cineworld's sister chain Cinema City in the rest of Europe.

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