• News (2)
    Other (11 Jan 2011)

    CHUMS has been rebuked by the ASA for a national press ad that offered a second pair of waterproof boots free with the purchase of a first pair for £24.99. A consumer claimed that the price of the boots had been raised to cover the cost of the offer, which Chums challenged by arguing that the price had been raised from £19.99 since 2008 because of a rise in cost price and VAT. The ASA upheld the complaint and the ad must not appear again in its current form.

    Other (27 Mar 2009)

    CHUMS has launched two new brands - Lifestyle Living Direct and Mobility Matters Direct.