• News (1404)
    Campaign (19 Jun 2019)

    Direct Line "Film on 4 sponsorship" by Saatchi & Saatchi London

    DIRECT LINE has launched a series of idents for its sponsorship of FILM ON 4. Created by SAATCHI & SAATCHI, the ads take on the form on dramatic movie trailers, and see employees in a Direct Line call centre speaking to customers about their insurance claims which all contain iconic movie references. The 5, 10 and 15-second spots nod to films such the Wizard of Oz, Speed and The Godfather. MEDIACOM handled media for the work. Direct Line has signed a 12-month deal which will see it exclusively sponsor all films on Channel 4, E4 and More4, as well as screenings on Film4 before 9pm.

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    The Drum (18 Jun 2019)

    Iris' first Suzuki creative sees Gogglebox celebs switch out a sofa for a park bench

    SUZUKI has launched its first campaign by IRIS; a series of idents as part of its sponsorship of CHANNEL FOUR's Celebrity Gogglebox. The ads star Joey Essex and Debbie McGee sitting on a park bench, giving reactions to the movement of Suzuki vehicles. THE7STARS handled media for the campaign. 

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