• News (1490)
    Campaign (27 Mar 2020)

    COVID-19: Channel 4 "The Steph Show: Staying indoors" by 4Creative

    CHANNEL 4 promoted Steph McGovern's new show The Steph Show with a spot encouraging people to stay indoors. The spot features a muted McGovern as she talks to the camera through her living room window. She says 'Stay indoors and let's have a chat', before a voiceover adds 'The Steph Show, chatting for Britain. Don't go anywhere'. The release date was pulled forward in a bid to boost morale during lockdown.

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    Campaign (27 Mar 2020)

    COVID-19: Channel 4 and 39 advertisers show support for NHS with ad break takeover

    CHANNEL 4 partnered with 39 major advertisers to show solidarity and support for the NHS treating those affected by coronavirus. The channel took over the ad break on 26 March at 8pm to showcase workers from the brands across retail, FMCG, banking and other sectors clapping and saying thank you to NHS staff. Channel 4 also ran content across digital and social media platforms featuring some of its most well-known characters clapping. Some of the advertisers involved were AMAZON, BOOTS, ICELAND, JUST EAT, THE NATIONAL LOTTERY and WILKO.

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