• News (1289)
    Campaign (16 Feb 2018)

    Channel 4 signs up Gtech for Gogglebox sponsorship

    CHANNEL FOUR has signed up GTECH as sponsors of Gogglebox. The two-year-deal was managed by 4Sales' Nations and Regions team in Manchester. The idents were created in-house by Gtech and depicts the company's founder Nick Grey attempting to sit down to watch TV, but keeps being interrupted by his dogs.

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    Campaign (09 Feb 2018)

    McCain challenges 'normal' attitudes to love in ad campaign celebrating diversity

    MCCAIN has launched a new campaign which celebrates all kind of love in a £3.2m ad push. ADAM&EVE DDB created a 60-second spot featuring real-life straight, gay and 'so-called' disabled couples in their kitchens as they prepare McCain chilled and frozen foods. The ad opens with a voiceover from actor Ricky Tomlinson asking 'When it comes to love, what's normal?' and shows how love doesn’t care about gender, where you’re from, or what others may think. It won’t judge on ability, or so-called disability. The 'We are family' campaign launched on CHANNEL FOUR on 9 February and will run for six weeks. It will be supported by TV, cinema, video on demand, out-of-home, print, online and social, as well as content featuring the real-life stars of the ad and PR.

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