• News (1422)
    Campaign (13 Sep 2019)

    Channel 4 teams up with Oral-B in youth-targeting campaign

    CHANNEL 4 has launched its first partnership with Oral-B in a campaign titled 'Full disclosure'. Created by Bullion Productions, three spots feature celebrity cast members from First Dates,Celebs Go Dating and Hollyoaks as they look at their teeth. The ads will run across Channel 4, E4 and All 4 until next summer, with the intention of targeting 16- to 34-year-old viewers via the star-studded line-ups.

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    Campaign (05 Sep 2019)

    Barnardo's highlights struggles of bullied children with CGI hyenas

    BARNARDO'S has launched a TV campaign to highlight the anxiety of children who are vulnerable to online bullying. The spot promotes the charity's mental health support services and features a frightened 12-year-old girl being harassed by computer generated hyenas, as she walks home from school and the like. The 40-second spot was created by FCB INFERNO and is the next stage in the charity's 'Believe in me' campaign. The ad debuted on CHANNEL 4 on 5 September with other highlights to follow in 2020. It was directed by creatives at Rogue, The Mill handled visual effects and JAA is the media agency. 

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