• News (503)
    Marketing Communication News (15 May 2019)

    Sudocrem’s new campaign celebrates its ‘Soothing’ heritage

    SUDOCREM launched a new campaign centred around the brand's core essence, to soothe. The spot which debuted on 11 May during Britain's Got Talent, is set in a Japanese garden with three panda's practising Tai Chi. MCCANN HEALTH created the campaign which features a voiceover is by actress Kathy Burke. It will be running on ITV, CHANNEL 4, CHANNEL 5, SAT, Finecast National TV, YOUTUBE, INSTAGRAM and FACEBOOK until 10 August.

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    The Drum (23 Apr 2019)

    Cadbury promotes ‘grown up’ Darkmilk chocolate with 80s stars Jason Donovan and Kim Wilde

    CADBURY is promoting its new Darkmilk offering with a 30-second spot starring 80s star Jason Donovan. The ad, created by VCCP, celebrates all things 'grown up' and draws on the nostalgia of retro TV stars to target its 'more mature' audience. The campaign will run on ITV, CHANNEL FOUR and 5TV in the last week of April, supported by digital, social, PR and sampling activity. GOLIN is handling PR for the campaign while CARAT handled media.

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