• News (32)
    The Drum (06 Sep 2017)

    Chanel releases The Fragrance Gabrielle film

    CHANEL has enlisted actress Kristen Stewart to promote its latest perfume, Gabrielle. A number of films exploring the scent’s provenance, olfactory basis and bottle design have been released to support the scent’s launch. A 60-second ad, set to the soundtrack of Runnin' by Naughty Boy and Beyoncé, sees Stewart depicted as the label's founder as she rolls around in a tulle before breaking free towards an ethereal light.

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    Fashion Monitor (23 Feb 2017)

    Chanel reveal new fragrance launch

    CHANEL is set to launch its first fragrance in 15 years. Entitled 'Gabrielle', the perfume is intended to represent the label's founder before she took on the persona of Coco. It will be available online and in boutiques from June with a wider launch to follow. 

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