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    Marketing Week (11 May 2017)

    NatWest says ‘pride’ is returning to the brand as it launches diversity push

    NATWEST has launched a new campaign entitled 'Cricket has no Boundaries' which celebrates the diversity of modern cricket. The campaign comes as the bank signs a new deal to become principal partner of the ENGLAND & WALES CRICKET BOARD after working with the sport for 36 years. The campaign will include inspirational out-of-home billboards featuring important cricket figureheads such as the first black cricketer to play for England's women's team, Ebony-Jewel Rainford-Brent. NatWest has also partnered with CHANCE TO SHINE, a charity which uses cricket to create job opportunities for young people. 

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