• News (88)
    Campaign (22 Jan 2019)

    Shredded Wheat "Backyard BMX" by McCann London

    SHREDDED WHEAT's newest campaign features a father hoping to relive BMX competitions he took part in when he was young. After eating a bowl of Shredded Wheat, he takes up his daughter's bike and cycles over a skate ramp, dramatically flying through the sky while his dog and neighbour look on.The 20-second spot is part of the cereal brand's 'Life's better Shredded' campaign. MCCANN LONDON devised the ad and media was brokered by ZENITH.

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    Convenience Store (04 Jan 2019)

    Nestle Cereals partners with Change4Life campaign

    CEREAL PARTNERS and CHANGE4LIFE are teaming up to promote healthier breakfast options to parents. Cereal brands including Shredded Wheat and Cheerios will carry a 'Good Choice' badge online and in advertising to indicate that it is a healthy choice for children. The initiative will run until March 2019.

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