• News (89)
    Exclusive (13 Jun 2019)

    CEREAL PARTNERS has appointed Jenny Denham to the role of digital & community manager.

    Campaign (22 Jan 2019)

    Shredded Wheat "Backyard BMX" by McCann London

    SHREDDED WHEAT's newest campaign features a father hoping to relive BMX competitions he took part in when he was young. After eating a bowl of Shredded Wheat, he takes up his daughter's bike and cycles over a skate ramp, dramatically flying through the sky while his dog and neighbour look on.The 20-second spot is part of the cereal brand's 'Life's better Shredded' campaign. MCCANN LONDON devised the ad and media was brokered by ZENITH.

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