• News (83)
    Campaign (30 Mar 2017)

    Mother wins global Lion and Cheerios

    MOTHER has been named as the global ad agency for CEREAL PARTNERS brands Cheerios and Lion cereal. The agency was selected following a competitive pitch. MCCANN previously worked on Cheerios, and will continue to handle the rest of the Cereal Partners portfolio.

    Read Full Article

    Internet (17 Aug 2016)

    Nestlé champions cereals with no added colours or flavours

    CEREAL PARTNERS has rolled out a new campaign putting the spotlight on its products which are free from artificial flavours and colours. Shreddies and Cheerios packaging will now host a flash promoting these features to customers. A campaign will run to coincide with the back-to-school period when cereal makes a breakfast table comeback.

    Read Full Article