• News (8)
    Campaign (10 Jul 2019)

    WPP triumphs over Publicis Groupe to win Centrica's integrated review

    BRITISH GAS and HIVE owner Centrica has chosen a WPP-led group of agencies for its global integrated account. THE & PARTNERSHIP will handle creative, WUNDERMAN THOMPSON for CRM and MEDIACOM for media. The WPP team defeated Publicis Groupe in the review and the account covers all of Centrica's consumer businesses in the UK, Ireland and North America, with an estimated £100m in billings globally. The WPP team will operate under the name 'Team Nucleus' and staff will be based in one location in each key market.

    Read Full Article

    Campaign (17 May 2019)

    Interpublic eliminated from Centrica pitch

    BRITISH GAS and HIVE owner Centrica has eliminated the McCann Worldgroup-led team from the pitch for its global integrated business. A team from Publicis Groupe will now enter a shootout against a group comprising of WUNDERMAN THOMPSON and incumbent agencies THE&PARTNERSHIP and MEDIACOM. The process is being run by ID Comms.

    Read Full Article