• News (5)
    Campaign (22 Feb 2019)

    Teams from WPP, IPG and Publicis Groupe battle it out for Centrica integrated account

    BRITISH GAS and HIVE owner Centrica will hear pitches from four agency teams for its integrated creative, media strategy and buying, CRM, data, content and PR business. Media and creative incumbents MEDIACOM and THE & PARTNERSHIP will team up with WUNDERMAN THOMPSON to pitch for the business. CRM incumbent OGILVY is partnering with WAVEMAKER. MCCANN will form part of the Interpublic Group team and several unnamed agencies from Publicis Groupe will also compete for the account. ID Comms is handling the review. Centrica held chemistry meetings last week.

    Read Full Article

    Campaign (30 Jan 2019)

    Centrica calls global pitch to integrate creative, media, CRM and more

    BRITISH GAS owner Centrica has announced a review of its global creative, media strategy and buying, CRM, data, content and public relations as it looks to move towards an integrated marketing model. The pitch covers all of Centrica's consumer businesses in the UK, Ireland and the US, including British Gas, Local Heroes and HIVE in the UK. MEDIACOM has worked with British Gas on media buying since 2016, OGILVY has handled CRM since 2008, and THE & PARTNERSHIP has worked on creative since 2003. It is understood that the process will be led by group CMO Margaret Jobling, advised by ID Comms, and that agency holding companies have been contacted regarding the pitch. It is estimated that Centrica spends £100m on marketing globally, more than half of which in the UK.

    Read Full Article