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    The Grocer (03 Oct 2018)

    Sainsbury's to refresh beauty offer with new lines and in-store experts

    SAINSBURY'S has revealed plans to ramp up its beauty offering with the introduction of 1,500 new products. The retailer will begin stocking brands including ESSIE and BURT'S BEES. It will also begin employing dedicated in-store beauty experts who will offer make-up advice to customers in eight stores. A Sainsbury's Boutique range boasting 100 own-brand products has also been introduced. Sainsbury's hopes its investment will help it mount a challenge to the likes of BOOTS and SUPERDRUG.

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