• News (2)
    Campaign (12 Feb 2019)

    Burt's Bees promotes new beauty range with three-week pop-up

    BURT'S BEES has launched a three week pop-up store in London which sells its new beauty range. The activation will include make-up artists who can help visitors apply make-up looks, a Galentine's Day-themed event on 13 February, and a panel event with a cruelty-free make up artist. It will promote the products which are already available to buy online from LOOKFANTASTIC.COM, FEELUNIQUE, SUPERDRUG's website and AMAZON. Collective Two produced the event and it is being managed by FUSE. Fluorescent handled PR. DRUM brokered a media partnership between Burt's Bees and STYLIST for the event.

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    The Grocer (03 Oct 2018)

    Sainsbury's to refresh beauty offer with new lines and in-store experts

    SAINSBURY'S has revealed plans to ramp up its beauty offering with the introduction of 1,500 new products. The retailer will begin stocking brands including ESSIE and BURT'S BEES. It will also begin employing dedicated in-store beauty experts who will offer make-up advice to customers in eight stores. A Sainsbury's Boutique range boasting 100 own-brand products has also been introduced. Sainsbury's hopes its investment will help it mount a challenge to the likes of BOOTS and SUPERDRUG.

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