• News (30)
    Marketing Communication News (22 Nov 2019)

    Cathay Pacific Launches Enhanced Business Class Experience

    CATHAY PACIFIC has launched a fully integrated campaign to announce its enhanced Business Class experience. The improvements include culinary offers and soft products to offer a more holistic riding experience. The work was created by VCCP and titled 'Let Your Senses Guide You'. The campaign will be rolled out globally in digital, social media and print formats.

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    bbc.co.uk (05 Sep 2019)

    Cathay Pacific chair to retire amid HK protest row

    CATHAY PACIFIC is to see chairman John Slosar retire from Hong-Kong's flagship carrier after 39 years, he will be replaced by Patrick Healy. This comes amidst controversy over his comments regarding the protests in Hong-Kong and the airlines staff.

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