• News (11)
    The Drum (11 May 2018)

    BP chooses WPP

    BP has appointed WPP as its global marketing communications agency, concluding a review which was initiated last year. The agency has created a specialist team to handle the account which will be responsible for the BP Corporate, BP Fuels and CASTROL brands worldwide.

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    Campaign (19 Oct 2016)

    Castrol "Ex-traffic" by Hoot Comedy

    CASTROL has released a new ad with the help of agency Hoot Comedy to promote its Castrol Magnatec Stop-Start car oil. The humorous 45-second spot sees a cab driver become stuck in the unfortunate circumstance of being held up in a traffic jam surrounding by three ex-girlfriend’s cars. As part of a wider campaign under the hashtag #StopStartMoments, the ad will be supported by outdoor, digital, PR and social media activity. Media was handled by MINDSHARE.

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