• News (12)
    Prolific North (25 Jul 2018)

    Leeds agency handed micro marketing brief by oil giant Castrol

    CASTROL has hired Pure Agency to raise awareness of its brand and bolster sales across its customer branch network. The agency will recruit two brand ambassadors to act as 'Castrol Champions', who will visit its customer branch network, and execute internal promotions to help the network engage with Castrol. 

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    The Drum (11 May 2018)

    BP chooses WPP

    BP has appointed WPP as its global marketing communications agency, concluding a review which was initiated last year. The agency has created a specialist team to handle the account which will be responsible for the BP Corporate, BP Fuels and CASTROL brands worldwide.

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