• News (44)
    The Drum (08 Sep 2017)

    Casio reimagines its pianos for the streets with new sub-brand and marketing drive

    CASIO is collaborating with rising musicians as it launches a new sub-brand, #CasioPro, that it’s hoping will make young creatives fall in love with piano. The new sub-brand has been envisioned as an enabler for emerging singers/songwriters, who will be celebrated on the CasioPro website and with digital and social support. PR agency DawBell will support the campaign.

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    Exclusive (26 Jul 2017)

    CASIO has named Shunichi Watanabe as managing director.