• News (418)
    The Grocer (13 Feb 2019)

    Carlsberg to completely overhaul recipe of core lager

    CARLSBERG has completely changed the recipe of its core larger. A new version of its long-standing green pilsner will be rolled out in March, while old existing lager will no longer be produced. Carlsberg is focusing on promoting its new lager in a new 330ml format and the rollout will be accompanied by its biggest ever marketing campaign.

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    Campaign (28 Jan 2019)

    Mads Mikkelsen gets back on his bike in next phase of Carlsberg campaign

    CARLSBERG has brought back Mads Mikkelsen for the latest stage of its campaign. Created by FOLD7, the 50- and 30-seconds spots focus on the Danish idea of 'betterment' and point out the positive aspects of the beer brand, including its new low-plastic 'Snap Pack' packaging. The ads will run in Denmark before reaching other European markets.

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