• News (433)
    Campaign (03 Mar 2020)

    Carlsberg continues self-deprecating tone with considerably less mean tweets

    CALRSBERG has launched a campaign continuing its 'mean tweets' theme that ran last year. In the latest spot created by FOLD7, Carlsberg employees read out tweets with certain words omitted to leave them up for humorous interpretation. Fold7 also created a digital spot starring Mads Mikkelsen reading the same style tweets before taking a sip of the beverage. It will be supported by social, digital and OOH work, as well as festival activations and a competition giving away 50,000 chances at a free pint. INITIATIVE handled media. 

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    Campaign (10 Feb 2020)

    Carlsberg takes 'modest' route to promote pilsner

    CARLSBERG EXPORT is promoting its pilsner with a tongue-in-cheek campaign, taking a break from its usual self-deprecating strategy. The £1.5m work was created by FOLD7 and launched on 6 February. It will run across out-of-home, print and digital with social media activity. It will also be supported by music partnerships including Latitude, Reading and Download festivals. The media agency is INITIATIVE

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