• News (431)
    Campaign (18 Dec 2019)

    Grey Europe wins global brief for Carlsberg alcohol-free beer

    CARLSBERG has hired GREY EUROPE to handle its alcohol-free beer account following a competitive pitch. The account moves from FOLD7 who will continue to work on the rest of the business. Grey will create work for an alcohol-free pilsner that will connect to the brand's 'Probably' positioning. The work is expected to launch in early 2020.

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    Marketing Communication News (03 Dec 2019)

    Carlsberg refreshes the Somersby brand with Elmwood Leeds to bring life to the ‘living tree’

    CARLSBERG has launched a new brand positioning for Somersby cider created by Elmood Leeds. The 'Refreshingly Optimistic' positioning aims to create a culture of optimism and encourage consumers to seek moments of happiness with friends and family and embrace the lighter side of life. The brand is hoping to transition from a traditional cider to an occasion-based sparkling drink, and enter new occasions previously dominated by wine, beer and cocktails. The primary brand asset of Somersby's new look is the LivingTree, representing an uplifting state of mind, designed to feel optimistic, welcoming and supportive. The refresh will roll out globally across 50 markets predominantly in Europe and Asia. 

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