• News (429)
    PR Week (30 Oct 2019)

    Carlsberg UK toasts new retained comms agency

    CARLSBERG has named GOLIN as its PR agency for brand and corporate. Clifford French is the incumbent. Golin will begin work on the account in January, which will include sponsorship assets for O2 Academies and LIVE NATION festivals, and supporting its Together Towards Zero sustainability programme. 

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    The Grocer (14 Oct 2019)

    Carlsberg unveils duo of prototype paper beer bottles

    CARLSBERG has developed two prototype paper beer bottles. The products include a new recipe and bottles made from sustainably-sourced wood fibre, which are fully recyclable. The beer is encased with a thin, recycled PET film barrier. Carlsberg has launched Paboco (The Paper Bottling Company), a joint venture between the brand, packaging company BillerudKorsnäs, and bottle manufacturer Alpla. COCA-COLA, ABSOLUT and L’ORÉAL have also signed up to the initiative, which aims to advance sustainable packaging across the food and drink industry. 

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