• News (412)
    PR Week (12 Sep 2018)

    San Miguel uses online facial coding in latest #FindYourRich activation

    SAN MIGUEL has created an online immersive test using facial movement technology to follow viewers' reactions to a unique film. The test can be completed with either a smartphone camera or webcam. It is part of the drinks brand's ongoing 'Find Your Rich' campaign which hopes to challenge conventional assumptions about what constitutes wealth. The online activation is supported by real-life events in London, Manchester and Edinburgh which will also use technology to map the emotional state of visitors. RFID wristbands will measure responses to a series of stimuli, such as tastes, sounds and smells, to produce an emotional score. The campaign was created by Pablo with INITIATIVE handling media and Clifford French working on communications.

    Read Full Article

    Campaign (14 Aug 2018)

    Carlsberg creates 'world's first' off-the-grid pub powered by waterfall

    CARLSBERG has rolled out a new activation which takes visitors back to nature. The 'Carlsberg cabin' is a pub which was built with local sustainable materials and is only powered by a waterfall. It is located in Cornwall and can be rented through AIRBNB. FOLD7 and Hyperactive are delivering the activation.

    Read Full Article