• News (186)
    The Drum (12 Apr 2017)

    The Bobby Moore Fund for Cancer Research UK partners with PSONA to encourage people to get their football shirts on

    CANCER RESEARCH UK’S Bobby Moore Fund has paired with PSONA for its 'Team Believe' campaign, which promotes Football Shirt Friday. The campaign launched with a 60-second ad presenting a range of celebrities and footballers pledging their support to wear their favourite teams football shirt on 28 April and donate £2 to the Bobby Moore Fund. The campaign will run throughout April and aims to raise awareness and funds to beat bowel cancer.

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    Campaign (31 Mar 2017)

    Cancer Research UK invites smokers to puff into bus shelter

    CANCER RESEARCH UK has teamed with ABBOTT MEAD VICKERS BBDO to create their latest ‘Stop Smoking’ campaign to show how smoking can affect breathing. ‘Breath Test’ is an interactive outdoor bus shelter ad which reveals a message as members of the public puff into a tube connected to an interactive poster. The length of the message revealed coincides with the length of the puff; an anti-smoking message encourages those with short puffs and shorter messages to seek help from a NHS Stop Smoking adviser. MEDIACOM handled the planning and buying for the campaign.

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