• News (212)
    Campaign (13 Mar 2019)

    Campaign calls on adland to Stand Up To Cancer

    STAND UP TO CANCER is encouraging 105 agencies, media owners, publishers and trade bodies to take part in a combined marathon distance race in less than two hours. The race will take place on 25 July at the Olympic Park Community Track and see teams of four run a 400-metre lap. The event is being promoted by CAMPAIGN through a 60-second spot, created by SAATCHI & SAATCHI, that sees global editor-in-chief Claire Beale calling on adland to get involved whilst limbering up and refueling on champagne. 

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    Civil Society (06 Mar 2019)

    Cancer Research UK launches new ad campaign for Race for Life

    CANCER RESEARCH has kicked off a new campaign for its Race for Life event. It includes four ads that relay the message that the race is something for everyone, not just athletes. After the charity announced a revamp of the event series, this year it is inviting men to take part for the first time, and running 400 events including obstacle courses entitled 'Pretty Muddy'. The TV spots will be supported by outdoor, digital, PR and social media activity.

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